Elif Hiz Consulting, Toronto, Canada
Digital Marketing Strategist, Consultant
November 2018 - Present
In my newest venture, I plan to work with new clients and help them grow their digital presence and sales through smarter and efficient marketing strategies and tactics.
Buyer persona & target audience identification and messaging
Brand identity and communication strategy
Content & social media strategy (in line with SEO best practices), editorial map and calendar
Digital marketing campaigns, lead generation campaign designs
Hubspot management, campaign execution & reporting
Content creation: blog posts, website content, arcticles, ebooks, social media posts
Some of the highlighted works that I have done are:
Marketing collaboration with a wellness startup in Toronto to boost digital presence and brand awareness through content & social media
Digital marketing and communications consultant for Applied AI, a fast growing tech startup building a transparent marketplace of companies offering B2B AI services.
Digital marketing & content audit for a key e-com. player in Turkey (Inveon)
Collaboration with Tink Labs (Hong Kong based technology incubator) for Handy venture in Turkey. Wrote and edited 200+ stories and 400+ social media feeds for Istanbul and Bursa city content.
Market research & report project concentrating on consumer lifestyles with Euromonitor International UK office.
ThinkInk, Toronto, Canada
Digital Marketing Expert
March 2018 - October 2018
ThinkInk is a communications and marketing strategy firm that exclusively serves B2B enterprises in the airline and travel technologies; loyalty, martech and data analytics; and fintech and payment industries. Our goal is to give our clients strategic marketing direction and execution, along with an intelligent voice for their brands, all designed to create the business relationships that make their companies thrive.
Here is what I do at ThinkInk:
Oversee marketing lead generation for ThinkInk brand and our clients (Cellpoint Mobile, Guestlogix, Switchfly, Eagle Eye). After a thorough assessment, I create and implement the strategy for lead generation, including tool integrations, building lead gen flows, landing pages, CTA's and email campaigns.
Perform ongoing tracking, optimization and reporting on all digital marketing initiatives
Support content marketing calendar planning, publishing and optimizing content
Managing social strategy and execution of the social activity for multiple accounts
Develop and execute B2B marketing plans that may include paid advertising, email campaigns, participation in industry conferences and events, webinars, and website updates
Actively using and managing activities across multiple CMS, marketing automation, project management and CRM tools, such as: Wordpress, Hypertown, Hubspot, Autopilot, Mailchimp, Hootsuite, Accelo, Sharepoint, Outreach, Pipedrive
Wings4U, Global, 100% Remote
Inbound Marketer, Global Accounts Manager
August 2016 - March 2018
Wings4U is an international B2B marketing agency with a strong focus on creative content creation. We embrace a 100% remote work model, which gives us a global vision, agility and accessibility across all time zones and geographies. Our portfolio includes some Fortune 500 companies and SMB's in software, IT, SaaS, Tech and Fintech.
My role at Wings4U has evolved from inbound marketer to global account management over time. I am responsible for designing new marketing offers and successful execution of digital marketing programs for some of our key accounts such as SES Satellites, Microsoft Partners (ie. AccTech)and NiceLabel.
My responsibilities as the Account Manager of Wings4U included:
Launching programs that answer marketing needs for SaaS companies in expansion and setting up their operations worldwide.
Building and executing effective digital campaign strategies for top-notch corporate clients to help them strengthen their brand presence, generate leads and realise their global expansion plans. Our strength lies within creating effective content, inbound marketing and localisation services.
Initiating business development activities and identifying opportunities for our clients to scale their business to global markets and generate leads.
Working with Wings4U marketing team to strengthen internal marketing strategy and content execution.
Most recent project:
Working closely with Microsoft to design a pilot partner marketing program for Dynamics 365 partners in EMEA and setting ROI goals to reach within 6-10 months
Program was pitched to 5 partners and projects have started with them, as of August 2017.
Upon successful completion, the goal is to scale the program to a larger number of partners.
Yastığım Şekil, Istanbul
April 2015 – April 2016
I launched the first e-commerce company specialising in emoji pillows and accessories in Turkey, with the mission to spread happiness through emojis!
Website and social media channels reached an impressive traction and company story was published in many large publications within a short period after launch. Invited as speaker to multiple Entrepreneurship clubs at universities. Closed our business for operational reasons and other priorities.
Happieball collection was a social initiative creating opportunity for women in need to work from their homes and is one of my all-time favourite projects.
Tmob Mobile Technology, Istanbul
Digital Marketing Manager
March 2015 – October 2015
tmob is Turkey's largest local mobile technology company with innovative SaaS offers with which they expanded globally. Some of my responsibilities ad the Marketing Lead at tmob included:
Initiating the transformation of tmob's SaaS product and company webpages.
Regularly collaborating with product development, marketing and sales teams and steering the direction for a better product expansion and lead generation plan.
Launching 4 successful webpage projects on Wordpress platform and a micropage (2 are e-commerce pages using WooCommerce), applying inbound principles. (Example here)
Designing the process of lead generation, converting and nurturing in coordination with the sales team.
Handling all content marketing and corporate communications activities including: regular content creation (blog posts, case studies, whitepapers, newsletters, guest posts, etc), social media management, email marketing automation, writing press releases and organising events.
Lotus Holding, Istanbul & Dubai
Business Development Assistant Manager
February 2014 - May 2015
Lotus Holding is a turn key EPC company with 1,5 billion USD worth projects across multiple counties.
I worked on a business development project to create electricity from biofuels, contacting and presenting to many government and local agencies and cooperated with a Swedish company as the technology partner.
Turkcell Global Bilgi, Istanbul
Customer Experience Specialist
August 2013 - February 2014
Specialized in mass consumer segment with a focus on billing and refund processes.
Audited a refund amount of 7,5 mil. TL per month, aiming to optimize operational processes and ensure customer satisfaction.
Participated in OLM and CONEX Projects of Turkcell, restructuring purchasing processes of mobile devices and contracting experience for customers.
Managed Turkcell Mobile Signature service, undertaking an intermediary role between Turkcell segment unit and call center.
Planning and Business Development Specialist
May 2011 - August 2013
Conducted research on new business lines, operational efficiency & process improvement.
Managed and improved statistical reports on market competition and evaluated market analysis and strategies.
Handled sales, costs and KPI reporting; investment and project analyses & feasibility reports
Lead all communication and reporting with HeidelbergCement.
Six Sigma leader for RMC&Aggr. Department; team leader of ‘process optimization project for dispatch operations’ and ‘employee engagement’ project leader (project nominated as a finalist at the annual Sabancı Altın Yaka Awards).
Istanbul Bilgi University, MBA, Master in Business Administration, 2012-2014, Istanbul, TR
Active membet of MBA Entrepreneurship Club
McGill University, B.A., Political Sciences & Economics, 2006-2010, Montreal, CA
TSSMU (Turkish Students Society of McGill University) VP and President, 2009-2010
Photography club member
Inbound Certification, Hubspot, 2018-2020
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship,
University of Maryland, College Park, Coursera Certification, March 2014 – Present
Bilingual in Turkish and English, intermediate in French and beginner in Spanish
Experience with CRM software: SAP, Business Objects, Hubspot, Salesforce
Proficient with collaboration software: Google Apps, Skype, Slack, Podio, Trello, Zoom
Avid blogger since 2009 with thorough experience with Mailchimp, Wordpress, Hootsuite, Google Analytics, social media platforms
Video software: iMovie, Final Cut Pro